You have set up a website and it is running? These are some simple steps to increase your ad sense revenue

1. Build links to your site with good content. You can use the free link exchange sites, but make sure that the links your are exchanging is with site having good traffic.

2. Write articles and submit it to article directories.

3. Write free e-book or report and use it as a marketing tool

4. Visit forums and other blogs and leave a comment. Please don't remember to leave links to your website

5. Match your adsense to your website content

6. Do proper placement of ad on your site

7. It is better to avoid boarders to the add to match it with your website content